Brooks Global Property: The Design Process
When Phil Brooks the managing Director of Brooks Global Property first approached us regarding putting some designs in place, the company was in its infancy and the only constraints stipulated were that the brand had to have a global reference in keeping with the title of the company. Phil had done his research on competitors both good and bad and had some say in the colour schemes that were chosen early on. Lunatrix design suggested leading with an acronym of the company name in order to create a condensed logo form. Once we had selected a nice strong typeface after some revisions a world map was positioned on the top of the 'g' to form a symbolic globe. Once the logo had been established we were then asked to design business stationery, mailouts and exhibition pop up screens which can be seen in the graphic above. The overall impression was to create a relaxed look yet fairly contemporary in style. The next stage of development is the website which is being worked on presently.



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